Simply put, the existing data upload journey was confusing, complicated, and unintuitive. The process of uploading and configuring image data (a crucial first step in beginning analysis) was pushing users away from the product.
Biologists were consistently:
In addition to underlying usability issues, improperly used UI elements made each step confusing and generally did not scale with future plans to support more data types.


The number one feedback here was that the process felt unintuitive and out of expected order. So, to understand why, I consulted our internal scientists to best understand what they expect to be able to do.
This gave me:

With a solid user flow to build on, I focused on understanding what elements of the UI were causing localized pain points and confusion.
Key notes from this work:





When running usability tests on the full upload flow, major issues arose in the sample labeling and region grouping step.
What wasn’t working
What worked better


With a full set of proven UIs, front-end developers helped determine feasibility of the proposed designs and how we could streamline the UI for scalable implementation.
Key callouts at this stage
