After learning about Margot Community's challenges, Kevin and I each went through the process of booking a mentor. With a first-person understanding, we each took note of points we felt were detractors to the experience.
Prospective user survey
To follow up on our personal findings, we put together a survey to better understand prospective Margot Community users. Our aim was to learn what prospective mentees look for when trying to connect with a mentor, and what would help them feel supported in getting this set up.
Affinity mapping our responses
After collecting our survey responses, we used an affinity map to group thematically similar responses and see if we could identify trends in what past, present or future mentees are looking for.
Our themes shaped up as “What prompts people to find a mentor” (blue), “What helps people connect with a mentor” (green), "What people want to know about a mentorship ahead of time" (red), and "How individuals might prepare for a mentorship" (brown).